Digital marketing groups (what we used to call 'ad agencies') constantly evolve. Today, take a poll among CEOs of these organizations and you'll find they are racing each other for a more inclusive "tool." What do I mean by "inclusive tool?" Simple: the concept of a dashboard - some place where you can kill multiple birds with one stone, gain an advantage in communication efficiency - that is ALSO evolving. And with AI, the movement to greater utility for less cost is rapid!
